Tag Archives: SEO

How To Add Hreflang Tag In WordPress (With And Without Plugin)

WordPress is not just a blogging platform anymore, nowadays more and more companies are using it WordPress to build their full fledge websites, and if you too using WordPress to make your own website and your website publish contents in more than one language then you should be aware of Hreflang tag, how important this Hreflang tag is for you and for your website, and it can make your website perform well in SERP, it can improve your SEO those regions and languages.

What Is Hreflang Tag?

Hreflang tag tells the search engine to show a particular page for region and language, you can even show your content is targeted toward another variant of the language, by extending the hreflang attribute which indicates to which region the content is targeted for, like in below example es-es is targeted for Spanish in Spain, whereas, es-mx is for Spanish in Mexico:-

<link rel=”alternate” href=”itechnixnetwork.net” hreflang=”en-us” />
<link rel=”alternate” href=”itechnixnetwork.net/fr/” hreflang=”fr-fr” />
<link rel=”alternate” href=”itechnixnetwork.net/es/” hreflang=”es-es” />
<link rel=”alternate” href=”itechnixnetwork.net/es/” hreflang=”es-mx” />

Noawadays Search Engine is smart enough to identify the language of the page and automatically match it to the language settings on user’s browser. But if you are publishing same contents in the different language then your own contents will be competing with each other.

To solve this issue, you can use hreflang tag, here we will see how you can add this tag in WordPress with Plugin or Without Plugin.

How To Add Hreflang Tag in WordPress With a Plugin:-

If you don’t want to dig yourself in code, and want a simple way out then you can use Polylang plugin, it is a free multilingual plugin which you can use to make your multilingual WordPress site.

Polylang

This plugin will take care of all technical things and lets you focus on your content only. Polylang has a simple but very useful interface.

How To Add Hreflang Tag in WordPress Without a Plugin:-

If you don’t want to use a plugin or want more control over your control then you can do it, this is the beauty of WordPress, it lets you publish contents they way you want, it lets your take control of your contents.

HREFLANG Tags Lite Plugin

You can install HREFLANG Tags Lite, a free plugin, and once install and activated, it will add a menu to your WordPress Admin page, just navigate to it and select the post type on which you want to enable it.

HREFLANG Tags Lite Plugin Option

Once done, edit page or post and you will see a new meta box there, first, you need to add the URL and then add a language, you click Plus button to add other variations. Once done, update your post and you are done.

How To Check:-

To check whether you have implemented Hreflag tags properly or not, then you need to visit your page and view its source code and press CTRL+F or Command+F and search for hreflang tags there.

Do let us know how you like to use hreflang tags, with a plugin or without a plugin.

Setup Proper HTTPS And Don’t Loss SEO

Last year Google has said that websites using HTTPS or secure version will get little bit SEO boost and perform better on search result page. After this, many websites has started using HTTPS, and as a result over 30% of Google Search result are using HTTPS. So by now you know using HTTPS on your website might boost your SEO but there can be negative effects as well if it is not implemented correctly, I have seen many websites implemented HTTPS version but it has put negative effect on it.

Implement Proper HTTPS

There are certain issues which can lower your rank or result in loss of SEO of your websites, some major issues are :-

  • Not Setting HTTPS as Primary version
  • Link Dilution
  • Duplicate Content
  • Wasting crawling

Not Setting HTTPS as Primary Version :-

This is the most common issue which I have seen with most of the websites implemented HTTPS, as a result of which, Google or any other search engine will crawl both versions of your website, means HTTP and HTTPS and can show in SERP which leads to further issues like.

Link Dilutions :-

If both HTTP and HTTPS versions of your websites are live which means some users will land on HTTP and some on HTTPS, and when users share your content on any of social media websites like Facebook or Twitter, the social signal and link equity which you will get is going to split into two part, for HTTP and HTTPS which is not good, we want social signal for one URL only.

Duplicate Content:-

This is the major issue which you will face, if proper redirection is not made then the search engine will crawl both HTTP and HTTPS contents which will result in duplicate content.

To fix this issue either redirect your HTTP to HTTPS or use proper canonical tags to fix the duplicate issue.

Wasting Crawling :-

If you have both HTTPS and HTTP websites live then search engine crawler is going to crawl both websites instead of just one which can be an issue for big websites having large number of post and contents

If you have both HTTPS and HTTP websites live then search engine crawler is going to crawl both websites instead of just one which can be an issue for big websites having large numbers of post and contents.

How to Fix this :-

  • Set your preferred domain in Google Webmaster Tools
  • Add both www and non-www version of your website in webmaster tools
  • Indicate the preferred URL with the rel=”canonical” link element
  • Use a sitemap and set preferred URLs for the same content
  • Use 301 redirects HTTP URLs to HTTPS
  • Prefer HTTPS over HTTP for canonical links
  • Make sure internal links point to HTTPS as well including all links pointing to CSS, Javascript and all
  • Change external links which you can like on social media to HTTPS

#6 YouTube SEO Tips To Rank Your Video Better

No doubt YouTube is the biggest platform where you will find millions of videos available to watch, it is the second largest search engine after Google itself, it allows anyone to upload their videos to it so and then it will be available to billions of users. If you are a creator and you have some videos then you must be using YouTube to share your work with the world, and if you are getting enough views on your uploaded videos then you can make some good money out of those views as YouTube allows you to monetize your videos.

YouTube-SEO-Tips

But as thousands of videos are getting uploaded every minute it’s very hard for most of you to rank your video and get views on it. Just like we have some SEO tips for Google so that your website can rank better, we do have SEO tips for YouTube as well which lets you rank your video in a better way and get a good number of views.

#1 Title Of Your Video

Just like the title of any page, the title of your video is one of the most important things which you need to consider. Your title should be something like when someone read your title, he gets the idea what your video is about. To generate a good title, you can take help of search engine auto-complete feature.

#2 Description Of Your Video

Just like any other search engine, YouTube search engine also can’t see your video and to understand your video content, to help YouTube search know what your video has got, try to write a description of 2-3 lines, you can include rich and long keywords in your description, but make sure these keywords are relevant to your videos.

Description not only helps search engine to understand your video but it is also going to help viewers get an idea of your video and understand what it has got for them.

#3 Raw File Name

The raw file is the file which you are going to upload on YouTube, make sure you rename your video in correct manner before you upload it, like if you have recorded a video and it has the name like mp978363.mp4, make sure you rename it to a correctly like Best YouTube Tips.mp4.

Having a video name similar to your title will help you to rank better in SEO and give good SEO score to your video. Make sure you include your focus keyword in your video’s name.

#4 Closed Caption

Closed Caption or CC is yet another way to get your videos index quickly and get rank better in the result. CC is a feature which you can use for translation and narration of your videos, it shows text over your videos which helps your viewers to understand your video.

Latest YouTube algorithm allows you to convert your voice into text and generate CC automatically, you can also write CC by your own and upload it to YouTube. Words used in the closed caption are indexed by search engine and keyword on those CC can rank your videos better.

#5 Thumbnails

Whenever you upload your video to YouTube, it generates three thumbnails for your video, you can set anyone of them as your thumbnail and it will be shown to viewers, but instead of setting pre-generated images as your thumbnail, it’s better you work a little and create your own thumbnail and upload it to the YouTube.

Also, make sure you upload HD quality thumbnail else if you upload a low-resolution thumbnail then users are going to perceive that image is of low quality and they might skip it.

#6 Tags

Just like webpage’s in which you insert keywords to make it more SEO friendly and allow the search engine to look into your page in the better way, you can do the same thing with your YouTube video. Make sure you insert your focus keyword first.

You can take help of some online tools like Google Keyword Planner or Google Display Planner tool to generate keywords for your videos. Always keep in mind, its good to use keyword but don’t put lots of keyword, your video might be taken as spam.

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The content is copyrighted to Rahul Sharma and may not be reproduced on other websites.