Last year Google has said that websites using HTTPS or secure version will get little bit SEO boost and perform better on search result page. After this, many websites has started using HTTPS, and as a result over 30% of Google Search result are using HTTPS. So by now you know using HTTPS on your website might boost your SEO but there can be negative effects as well if it is not implemented correctly, I have seen many websites implemented HTTPS version but it has put negative effect on it.
There are certain issues which can lower your rank or result in loss of SEO of your websites, some major issues are :-
- Not Setting HTTPS as Primary version
- Link Dilution
- Duplicate Content
- Wasting crawling
Not Setting HTTPS as Primary Version :-
This is the most common issue which I have seen with most of the websites implemented HTTPS, as a result of which, Google or any other search engine will crawl both versions of your website, means HTTP and HTTPS and can show in SERP which leads to further issues like.
Link Dilutions :-
If both HTTP and HTTPS versions of your websites are live which means some users will land on HTTP and some on HTTPS, and when users share your content on any of social media websites like Facebook or Twitter, the social signal and link equity which you will get is going to split into two part, for HTTP and HTTPS which is not good, we want social signal for one URL only.
This is the major issue which you will face, if proper redirection is not made then the search engine will crawl both HTTP and HTTPS contents which will result in duplicate content.
To fix this issue either redirect your HTTP to HTTPS or use proper canonical tags to fix the duplicate issue.
Wasting Crawling :-
If you have both HTTPS and HTTP websites live then search engine crawler is going to crawl both websites instead of just one which can be an issue for big websites having large number of post and contents
If you have both HTTPS and HTTP websites live then search engine crawler is going to crawl both websites instead of just one which can be an issue for big websites having large numbers of post and contents.
How to Fix this :-
- Set your preferred domain in Google Webmaster Tools
- Add both www and non-www version of your website in webmaster tools
- Indicate the preferred URL with the rel=”canonical” link element
- Use a sitemap and set preferred URLs for the same content
- Use 301 redirects HTTP URLs to HTTPS
- Prefer HTTPS over HTTP for canonical links
- Change external links which you can like on social media to HTTPS